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JUN 1
MALMO, SWEDEN
LEAP x IKEA Summer '26
Agenda
JUN 1
10:00
Meet, Greet....and Compete!
12:00
Sessions Stage & VR Workshops!
13:00
Lunch & Break
14:00
Get to Know Your Global Co-workers
16:00
Q & A Session
The Speakers
04
*POTENTIAL SPEAKERS BEING CONFIRMED
01

Mario Ciabarra
Founder, Quantum Metric
Mario Ciabarra is the CEO and Founder of Quantum Metric. Mario will be sharing his story on how traditional, household named retailers can 'stay in their lane' whilst competing in the digital era of TikTok attention, etsy/amazon spending habits AI powered shopping recommendation. Mario will touch on the key themes IKEA cares about such as Personalisation, AI and Bridging Offline and Online to delight customers and increase Sales & Profitability
Business Strategy
Edie Gonzalez
Navigating Financial Pressures
We know you're passionate about creating digital experiences that feel human and empathetic, just like a well-designed IKEA home. But with pressures on budgets and a low sales environment, it's getting harder to spend time and resources on in-person "Customer Days." You need to understand your customers' journey in the digital space, not just what they tell you in a room.
Edie Gonzalez is a financial leader who has seen firsthand how top-tier companies are navigating this exact challenge. She’ll share how to measure the real emotional impact of your designs by leveraging digital data, not just anecdotes. You'll learn how to champion your team's innovative ideas, secure buy-in from leadership, and ultimately show the ROI of your design decisions, all while aligning with IKEA's core values of affordability and accessibility. This isn't just about saving money on travel; it's about making your work more impactful and more central to IKEA's future success. Let's make every pixel count.

02
Financial Pressures
03

Emily Archibald
Product Design
At SKIMS, they're building a brand that is meticulously crafted for every body. They understand that to do this, you need more than just good ideas; you need to truly understand your customers. That’s where Emily Archibald comes in. Emily's work helps the SKIMS team move beyond intuition and into actionable, data-driven insights.
In this session, Emily will reveal how a data-first approach can transform a customer's digital journey. She'll show you how to use rich behavioral data to not only identify where customers are struggling, but also to prove the real-world impact of a flawless design. This is your opportunity to learn how to make your design decisions resonate with leadership, secure their buy-in, and prove that your work is not just a cost center, but a direct driver of growth and customer loyalty. Let's make every design decision count.
Product Design
Maria Martinez Vega
UX, Research and Design
At MasOrange, María Jesús leads with a philosophy that mirrors your own: a belief that a great digital experience is more than a product—it's a direct connection with the customer. However, with the pressure to meet sales targets, it's easy for design to feel disconnected from business impact. Your work is about so much more than making things look good; it’s about making them work beautifully and profitably.
María Jesús will share how her team bridged the gap between digital strategy and tangible sales results. She'll show you how to leverage qualitative insights and quantitative data to not only understand the "what" behind customer behavior but also the "why," allowing you to justify your design decisions with clear, data-driven evidence. This session is for every researcher and designer who wants to transform their work from a cost to a core business driver, proving the value of a user-centric approach in a world where every click counts.

04
UX, Research, Design
Our Clients
LEADING IN THE INDUSTRY
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